Characterizing the Cellular Backhaul Opportunity for Cable Operators

Giorgio Bombelli
Manager, Marketing and Business Development
Transmission Network Systems, Scientific Atlanta

Abstract
It is evident that the cable industry must create new revenue streams outside of the established digital video arena in order to sustain strong growth. Cable operators have organized a successful foray into the commercial services market with assistance from leading cable
technology manufacturers. They have been able to leverage the substantial investment in infrastructure that they had laid out in support of residential services during the late 1990's to generate an expected $1.5B in revenue for CY05 - a successful example of revenue
expansion outside the traditional residential subscriber base. With the launch of new technology platforms, cable operators have been able to offer SLA-based Ethernet and circuit-based voice and data T1s, representing the largest class of commercial service revenue opportunities, over their existing HFC plant.

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