White Papers- The Promise of the Digital Set-Top as an Audience Measurement Meter

The Promise of the Digital Set-Top as an Audience Measurement Meter

Abstract

Over the past several years, industry buzz has praised the digital set-top as a viable answer to the many shortcomings of traditional TV audience measurement (people meters and diaries). Digital set-tops have tremendous advantages in measurement technology, statistical volume, and cost over traditional metering options.

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